AI Search
How people are adopting AI search, how they behave inside it, and what it sends back to websites.
AI Search Statistics 2026 The headline numbers on ChatGPT, AI Overviews and what AI search is doing to organic traffic. AI Search Adoption Statistics 2026 Who is using AI search, how fast adoption is growing and where it is replacing Google. AI Search Behaviour Statistics 2026 Session lengths, prompt styles and how people actually behave inside AI search tools. AI Referral Traffic Statistics 2026 How much traffic AI assistants send to websites and how it converts. AI Search Conversion Rate Statistics 2026 Conversion benchmarks for visitors arriving from ChatGPT, Perplexity and AI Overviews. AI Citation Statistics 2026 Which sources AI engines actually cite, and how citations drift month to month. AI Brand Visibility Statistics 2026 How often AI assistants name brands, and what drives being mentioned. AI Trust Statistics 2026 How much consumers trust AI answers, by age, region and task. AI Hallucination Statistics 2026 Measured error and fabrication rates across the major AI models.
AI Platforms
The user, growth and usage numbers behind each major AI platform.
ChatGPT vs Google Statistics 2026 Head-to-head usage, query volume and market share data on ChatGPT versus Google. ChatGPT Statistics 2026 Weekly active users, message volumes, revenue, downloads and enterprise adoption. ChatGPT Search and SEO Statistics 2026 How ChatGPT search works, what it cites and what that means for SEO. ChatGPT Shopping and Ecommerce Statistics 2026 Product recommendations, shopping behaviour and ecommerce referrals from ChatGPT. Google AI Overviews Statistics 2026 AI Overviews reach, trigger rates and click-through impact on organic results. Perplexity Statistics 2026 Perplexity user growth, query volumes, citations and referral behaviour. Claude and Gemini Statistics 2026 Adoption, usage and capability data on Anthropic Claude and Google Gemini.
GEO and AI Commerce
Generative engine optimisation, and how AI is changing shopping, agents and content.
Generative Engine Optimisation GEO Statistics 2026 GEO adoption, budgets, citation behaviour and AI referral benchmarks. AI SEO Industry Statistics 2026 How the SEO industry is adopting AI in tools, budgets and workflows. AI Shopping Statistics 2026 How consumers use AI to research and buy, and what it does to purchase journeys. AI Agent Statistics 2026 AI agent adoption, agentic commerce and measured task failure rates. AI Customer Service Statistics 2026 Chatbots, resolution rates and consumer attitudes to AI-led support. AI Generated Content Statistics 2026 How much of the web is AI-written, detection rates and search performance.
Search Behaviour and SEO Industry
How search behaviour is shifting, and the state of the SEO and content industry.
Zero-Click Search Statistics 2026 How many searches end without a click, and where those clicks are going. Voice Search Statistics 2026 Voice assistant usage, smart speaker adoption and voice commerce numbers. Social Search Statistics 2026 TikTok, Instagram and Reddit as search engines, especially for younger users. Organic Search Statistics 2026 Click-through rates, traffic share and the state of organic search. Semantic SEO and Entity Statistics 2026 Entities, knowledge graphs and how semantic signals shape rankings and AI answers. SEO Industry Statistics 2026 Market size, salaries, agency benchmarks and where SEO budgets are going. SEO Statistics UK 2026 UK-specific search behaviour, SEO spend and industry benchmarks. Link Building and Backlink Statistics 2026 Link costs, effectiveness data and how backlinks influence AI visibility. Digital PR Statistics 2026 Digital PR versus other link channels, journalist data and AI visibility impact. Content Marketing Statistics 2026 Content budgets, formats, performance benchmarks and AI in content workflows.
Trades and Home Services
Marketing, lead generation and local search data for trades and home services businesses.
Local SEO Statistics 2026 Near me search growth, Local Pack clicks, Google Business Profile and reviews. Trades Marketing Statistics 2026 How trades businesses win work: channels, budgets and lead sources. Construction Marketing Statistics 2026 Marketing benchmarks across the construction sector. Home Services Marketing Statistics 2026 How home services companies generate demand and convert enquiries. Trades and Construction Lead Generation Statistics 2026 Lead costs, sources and conversion benchmarks for trades and construction. Trades and Local Services SEO Statistics 2026 Local SEO performance data specific to trades and local services. Trades and Home Services Google Ads Statistics 2026 CPCs, cost per lead and Local Services Ads benchmarks for the trades. Plumber Marketing Statistics 2026 Marketing and lead generation benchmarks for plumbing businesses. Electrician Marketing Statistics 2026 Marketing and lead generation benchmarks for electricians. Roofing Marketing Statistics 2026 Marketing and lead generation benchmarks for roofing companies. Builder Marketing Statistics 2026 Marketing and lead generation benchmarks for builders. HVAC Marketing Statistics 2026 Marketing and lead generation benchmarks for HVAC and heating firms. Landscaping Marketing Statistics 2026 Marketing and lead generation benchmarks for landscapers. Cleaning Business Marketing Statistics 2026 Marketing and lead generation benchmarks for cleaning businesses.
Sector Verticals
Marketing and SEO data for regulated and specialist sectors.
Insurance Marketing and SEO Statistics 2026 Search, paid and content benchmarks across the insurance sector. AI Search and GEO Insurance Statistics 2026 How AI search and generative engines treat insurance brands and queries. Fintech Marketing and SEO Statistics 2026 Acquisition, search and content benchmarks for fintech. Banking Marketing Statistics 2026 Marketing spend, digital adoption and search data in banking. Crypto Marketing Statistics 2026 Marketing, community and search benchmarks in crypto. Healthcare Marketing and SEO Statistics 2026 Patient search behaviour and healthcare marketing benchmarks. Legal Marketing and Law Firm SEO Statistics 2026 Law firm SEO, cost per lead and client acquisition data. SaaS Marketing and SEO Statistics 2026 SaaS growth, content and organic acquisition benchmarks. Estate Agent and Property Marketing Statistics 2026 Property search behaviour and estate agency marketing data. Recruitment Marketing Statistics 2026 Candidate search behaviour and recruitment marketing benchmarks. Travel and Hotel Marketing Statistics 2026 Travel search, booking behaviour and hotel marketing data. Automotive Marketing Statistics 2026 Car buyer search behaviour and automotive marketing benchmarks. Dental Marketing Statistics 2026 Patient acquisition, local search and dental marketing benchmarks. Accountancy and Financial Services Marketing Statistics 2026 Client acquisition and search benchmarks for accountants and financial services.