AI SEO Consultant & SEO Specialist.
Be The Brand ChatGPT And Google Recommend.
Your customers now search on Google, ChatGPT, Claude and Perplexity. I rank brands, build entity authority, and make sure you show up in all of them.
Tom Riley
AI SEO Consultant
Beams SimplyQuote 
Sound Familiar? This Is Why Brands Hire An AI SEO Consultant.
These are the problems brands come to me with. Click the one that sounds like you.
Stuck on page two Not at the top of Google when people search your product or service? +
Your buyers are searching the exact thing you sell, and your competitors are the ones they find. Every day you sit below them, they take revenue that should be yours.
I find the high intent keywords that actually drive sales in your market, then fix the content, authority and technical gaps stopping you ranking for them.
👉 Book a call with TomAI skips you ChatGPT not recommending your brand? +
Millions of buyers now start in ChatGPT, Claude and Perplexity instead of Google. AI engines recommend brands they trust. If that is not you, an entire generation of buyers never hears your name.
I build the entity signals, content depth and brand mentions that make AI engines cite and recommend you.
👉 Book a call with TomCited or invisible AI Overviews answering your buyers without mentioning you? +
Google now answers questions at the top of the page, and only cites a handful of sources. If your competitors are in that answer and you are not, they win the click before rankings even matter.
I structure your content and entity profile so AI Overviews and AI Mode pull your brand into the answer.
👉 Book a call with TomTraffic, no sales Traffic going up but leads and revenue staying flat? +
Blog traffic that never buys is a vanity metric. Most agencies chase it because it looks good in a report.
I rank you for commercial and transactional searches, the ones where someone is ready to spend money, so search traffic turns into pipeline.
👉 Book a call with TomOutranked at home Comparison sites and aggregators outranking you in your own market? +
Aggregators sit between you and your customers, then charge you for the privilege. Beating them is hard, but it is not impossible. I have done it in insurance, one of the most aggregator heavy markets there is.
I build the topical authority and page architecture that lets a single brand compete with comparison giants.
👉 Book a call with TomReports, not results Paying an agency for decks and dashboards instead of growth? +
40 page strategy decks. Monthly tick box reports. A junior account manager who joined six months ago. Meanwhile your competitor owns every keyword you care about.
You work directly with me. No account managers, no hand offs, and reporting tied to leads and revenue, not vanity rankings.
👉 Book a call with TomMost SEOs build pointless traffic.
I rank you for what people are ready to buy.
Every search sits on a spectrum, from idle curiosity to credit card in hand. Your job is to be visible at every point along that curve. Here's how I build that.
People are learning. They're not buying yet.
We build educational content that earns trust early, and positions your brand as the expert before competitors even enter the conversation. This content also earns AI citations.
People are comparing. They're close.
Comparison guides, best-of pages, and review content at this stage converts at 3–5x the rate of informational content. This is where most brands leave money on the table.
People are ready to buy. Every position matters.
Landing pages engineered for intent. Technical SEO that removes every barrier to ranking. This is where the revenue lives, and where I focus the most effort.
People are having a conversation. One answer wins everything.
One AI answer covers the whole journey in a single reply: the requirements, the car, and the recommended providers. If your brand is not in that answer, you never existed. I make sure you are the name AI gives.
When someone asks ChatGPT, Claude or Perplexity for the best option in your market, does your brand come up?
AI engines don't rank pages. They recommend entities they trust. That trust is built through entity optimisation: expertise, depth, credibility, and consistent brand mentions across the web. The same signals that earn Google authority. I build both at once, so your SEO and your AI visibility compound together, not separately.
The brands winning in AI search right now aren't doing anything exotic. They've built genuinely authoritative content and strong entity signals in their niche. That's exactly what I do.
Want to know if AI engines are recommending you?
👉 Book a call with TomSEO & AI Search Services
SEO & AI Search Audits
The full picture of why your competitors are ranking for their service queries and you are not. Technical, content, links and AI visibility, all in one audit with a clear plan to close the gap.
SEO Delivery
Full delivery of every SEO service, done for you. I work directly inside your CMS, or write detailed briefs your team can execute. Either way, the work actually ships.
Digital PR
Links and brand mentions from UK newspapers and national press. The kind of coverage that moves rankings, builds authority, and gets your brand seen.
AI Search Optimisation
Being the brand ChatGPT, Perplexity, Gemini and Google AI recommend when people want your service. Entity signals, trust and visibility where your customers now search.
AI Brand Management
How AI talks about your brand. Monitoring and shaping what ChatGPT and Google AI say when someone asks about you, so the story the machines tell is the one you want.
AI SEO Consultant and SEO Services for Different Industries
Every industry has its own buyers, its own commercial terms and its own trust signals. These pages show exactly how I win AI recommendations in each one.
Hi, I'm Tom Riley. Freelance AI SEO Consultant & SEO Specialist.
I'm an SEO and AI search visibility consultant. I work with a range of clients, from B2B trades companies to London-based venture-backed startups.
I've competed successfully in the UK's most difficult search verticals: insurance, fintech and health. That's a global track record built in high-intent, high-competition, high-stakes markets.
I'll prove my worth upfront. Before you spend a penny, book a call with me and I'll talk you through exactly where the opportunity is and how I'd win it. No pitch deck, no hard sell.
10 Years Of Experience.
One Obsession.
One goal: more revenue from organic search.
Audit
I review your domain: technical health, content gaps, competitor analysis, AI visibility, and commercial search coverage. Every issue recorded on video. Nothing held back.
Recorded video walkthroughStrategy
I identify the highest-leverage search opportunity in your business. Not a 40-page deck. A clear, prioritised plan mapped to revenue. What to fix first, what to build next, what to ignore.
Prioritised revenue roadmapExecute & Compound
We build and publish. Rankings move, AI citations grow, organic traffic compounds month on month. Something live within 30 days of starting. No waiting six months for a "strategy phase" to end.
Live within 30 daysStep one starts with a call: we go through your domain, your competitors and where the opportunity is.
👉 Book a call with TomThis Is What AI SEO Consulting Actually Delivers.
Ask ChatGPT to recommend an insurance company for Uber drivers, couriers or food delivery riders. Zego, a brand I worked with, is the first name it gives. Every time. This is not luck. This is entity authority, built deliberately.
And not forgetting myself.
Ask ChatGPT to recommend an SEO consultant for insurance and I am the first name it gives. “A good choice if you want to work directly with a senior consultant rather than an agency.” Its words, not mine. I do for my own brand exactly what I do for clients. If your AI SEO consultant is not visible in AI search, ask yourself why.
👉 Get the same for your brand
An AI recommendation converts like a friend referring you.
That is the difference with AI search. It is not a list of ten blue links to compare. It is one trusted answer, in a conversation. The AI pre-sells the service for you: it describes how you work, what you do, and points at your case studies before the prospect ever lands on your site.
By the time someone gets in touch, they are pre-sold. No convincing, no pitch, no tyre-kickers. It is the highest converting sales channel we have seen, and almost nobody is building for it properly yet.
SEO & AI Search Case Studies
Real projects. Real results. No agency fluff.
Zego
The commercial vehicle insurer that became a unicorn by understanding the gig economy. Valued at $1.1bn, trusted by hundreds of thousands of couriers, drivers, and fleet operators across Europe.
The challenge
Zego needed to reduce dependence on paid acquisition and build a search channel that could scale without increasing CAC. They were sitting well below 100K monthly organic clicks with no clear topical authority.
The approach
Full technical audit followed by a commercial search architecture rebuild. We identified the specific search journeys gig drivers follow, from curiosity to quote, and built content to match every stage. Then launched a digital PR programme to build domain authority in a notoriously hard-to-rank insurance niche.
The results
- 60K → 150K+ monthly organic clicks
- #1 rankings for: food delivery insurance, private hire insurance, hire and reward insurance
- Significant reduction in paid search spend
- 400% total organic traffic growth
“Tom is genuinely one of the best SEO minds I've come across. His grasp of search strategy and AI visibility is exceptional, and he always ties it back to commercial impact.”
Zego in ChatGPT answers (click to expand)
Regional Financial Advisor
An FCA-regulated pension and retirement planning firm. £200 million+ under management, 1,100+ clients, and the largest independent financial planner in its region. Named on request.
The challenge
The firm had 400 organic clicks per month in a market dominated by government sites, major financial publishers and comparison platforms, all with enormous domain authority. FCA regulations added strict compliance constraints on every piece of content, ruling out the shortcuts competitors relied on.
The approach
Built comprehensive topical authority across pension transfer, retirement planning and pension advice using entity-based content systems. High-quality content production at scale, designed for accuracy and safety within FCA compliance. Restructured the site architecture and internal linking to concentrate authority on the high-value commercial pages.
The results
- 400 → 30,000+ monthly organic clicks
- Over 6,000% organic growth within six months in one of the most competitive financial SERPs in the UK
- Top rankings for pension transfer, retirement planning and pension advice keywords
- Outranked government sites, national banks and comparison platforms
- Significant increase in qualified consultation requests
“Tom lives and breathes SEO. He implemented a strategy that took us from 400 to 30,000 visitors per month in a super competitive niche. I would highly recommend Tom.”
Brand Design Agency
A new founder-led brand design agency with no SEO exposure needed leads. We targeted a specific startup branding query in AI search, and within a couple of months he was regularly recommended by ChatGPT and booking meetings off the back of it.
The challenge
A brand new, founder-led business with no SEO exposure at all. No rankings, no authority, no inbound leads. When founders asked ChatGPT for the best branding consultant for startups, established agencies soaked up every recommendation.
The approach
Instead of fighting years of SEO catch-up, we went straight for his LLM positions. We picked one specific query, branding for startups, and built the entity signals, trust signals and content LLMs need to verify him as the recommendation for it.
The results
- From a brand new business with zero search presence to regularly recommended in AI answers
- ChatGPT's top recommendation for the targeted startup branding query within a couple of months
- Listed first in Google AI Overviews for best branding agencies for startups
- Booking meetings regularly off the back of AI search recommendations
- Recommended ahead of established agencies like The Branx and Ragged Edge
“A ChatGPT recommendation converts like a friend referring you. Within a couple of months this brand new agency was the first name founders see, and the booked meetings followed.”
ChatGPT and Google AI answers (click to expand)
Beams
A £9 million Series A proptech founded by former Bulb CEO Hayden Wood. Beams is a managed marketplace connecting homeowners with vetted builders for home renovations.
The challenge
Beams reached out for SEO consultancy and deliverables with organic traffic sitting flat. In the home renovation space, homeowners search across every stage of the journey, from cost guides to finding a builder, and Beams was invisible in all of it.
The approach
SEO consultancy plus hands-on deliverables. The fundamentals done properly: technical foundations, search-led content architecture mapped to the renovation journey, and a brand strategy built around what homeowners actually search. No paid, no tricks.
The results
- Organic traffic from flat to 10K monthly visits in roughly 8 months
- 300% Google search traffic growth over 6 months
- Shaped the search-led brand strategy alongside the Head of Brand
- Zero paid spend behind the growth
“Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He increased our Google search traffic by 300% over 6 months while shaping our entire search-led brand strategy.”
UK Pet Insurance Company (Ongoing, Early Results)
A UK pet insurance brand competing for some of the most contested commercial keywords in the country, up against Compare the Market, MoneySuperMarket, Petplan and Admiral. Named on request.
The challenge
The dog insurance SERP is dominated by aggregators and household-name insurers with enormous domain authority. It is one of the hardest commercial spaces in UK search, and progress takes patience.
The approach
A patient, fundamentals-first campaign: technical foundations, commercial page optimisation, and informational content built around the questions pet owners actually ask. Commercial rankings take time in this space, so the early focus is on building topical authority properly.
The results
- Very early days: the campaign is only a few weeks in
- Steady progress on informational content, where most of the current traffic sits
- An encouraging early SERP test: a brief 4th place appearance in the UK results for dog insurance within 3 weeks
- Surfaced in People Also Ask for how much should dog insurance cost
- Website and brand visual identity currently being rebuilt with Ste Bell of Technically Creative, the branding studio for startups
“Early SERP signals like this are not noise, they are Google testing your potential, so double down before competitors catch on.”
Ecommerce Garden Paving: From 0 to 6 Figure Revenue From SEO
A garden paving ecommerce brand taken from zero to six figure revenue through SEO alone, built from a completely fresh domain, supporting Ste Bell of Technically Creative, the branding studio for startups, on the SEO side. No brand, no website, no existing traffic. Grown through SEO alone into a channel the owner keeps reinvesting in: the starting budget has been 10x'd to five figures per month because the returns justify it.
The challenge
A fresh domain in a competitive B2C home improvement niche, up against established merchants, national chains and marketplaces. No brand traffic to lean on, no other marketing channels supporting it. Every click had to be earned from scratch through organic search.
The approach
All growth SEO from day one. Clean technical build, category and product architecture matched to how people actually shop for paving, content covering the full buying journey, and the off-site authority work a fresh domain needs to compete with established retailers.
The results
- From 0 to six figure revenue, all from SEO
- Built from zero: fresh domain, no brand, no existing website
- 17,700+ organic clicks and 1.97 million impressions and climbing
- Traffic curve compounding month on month, heading for 2,000+ clicks per day
- Client 10x'd their starting SEO budget to five figures per month off the back of returns
- All growth from SEO alone, with no supporting brand or paid channels
“In this case there was no brand, no website, nothing. A fresh domain, grown through all growth SEO.”
Health Niche Affiliate Site
My own affiliate site in the health niche, built on a fresh domain and ranking within 3 months. 100% manually edited AI content, 100% product reviews, no informational filler. Built to prove the playbook works in one of the hardest niches on the internet.
The challenge
Health is one of the most scrutinised niches in search. A fresh domain with zero authority, running pure product review content, in a space where Google holds sites to the highest trust standards. No brand, no history, and affiliate sites are exactly what the algorithms are trained to be suspicious of.
The approach
Manually edited AI content covering product reviews only, no informational content. Then the deciding factor: digital PR landing major news links in the USA. Rankings and featured snippets followed within days of the links going live. When an influencer launched a new niche product at 10pm on a Friday, I had a review written by 1am and indexed by Monday, catching the traffic spike while competitors were still asleep.
The results
- Fresh domain ranking in the health niche within 3 months
- 1,650+ clicks and 68,000 impressions in the first 6 months
- Featured snippets and product review rankings within days of landing US news links
- Review of a just-launched product written overnight and indexed by Monday
- Site generating income from affiliate commissions
“Speed is a ranking factor nobody talks about. The review was live 3 hours after the product launched. That is what it takes in affiliate SEO.”
Multiple Trade Contractor Sites
Not clients. My own portfolio of lead generation sites, built from scratch in high competition, high ticket contractor trades to prove the playbook works when my own money is on the line.
The challenge
Contractor trades like industrial roofing and resin flooring are lead-driven niches dominated by established firms and directories. Starting from zero every time: no domain history, no brand, no backlinks. The test was simple. Can the same entity and AI search playbook I sell to clients build lead-generating assets from nothing?
The approach
Traditional SEO as the foundation: clean technical builds, clear service entities, location coverage and content architecture that Google and LLMs can verify. But the deciding factor was off site work. Links, digital PR and entity signals built off the site are what pushed these sites past established firms. Exactly the way I do it for clients. No shortcuts, no tricks, just the playbook.
The results
- 3 of the 5 nationwide contractors in Google AI Mode's answer for 'best resin flooring contractors' are mine: 2 sites I own and 1 client site I worked on
- Named first by Google AI for 'best industrial roofing company'
- A portfolio of lead generation assets I own outright, built with the exact playbook clients get
- Proof the approach works in high competition, high ticket trades, not just insurance and fintech
- Company names blurred for privacy. Results demonstrable on request
“I do not ask clients to bet on anything I have not bet on myself. These are my own money, my own assets, and Google AI recommends them first.”
Google AI answers (click to expand)
Want results like these? It starts with a call.
👉 Book a call with TomWhat People Say About My AI SEO Consulting
Every client. Every word. Verified reviews from the brands I've worked with.
$1.18 billion insurtech unicorn, the UK's first
Zego: commercial motor insurance built for the gig economy, covering couriers, private hire drivers and fleets across Europe. Caroline is now Director of Marketing at INSHUR.
“Tom transformed our organic performance when I worked with him at Zego. He secured #1 positions for our highest-intent insurance keywords, which let us significantly cut PPC spend. Organic clicks grew from 60,000 to over 150,000 a month, 400% growth in total organic traffic.”
$1.18 billion insurtech unicorn
Zego: commercial motor insurance built for the gig economy, trusted by hundreds of thousands of drivers across Europe.
“Tom is genuinely one of the best SEO minds I've come across. His grasp of search strategy and AI visibility is exceptional, and he always ties it back to commercial impact.”
£9 million Series A proptech
Beams: managed marketplace connecting homeowners with vetted builders for renovations, founded by former Bulb CEO Hayden Wood.
“Tom is an exceptional SEO strategist with infectious energy and an entrepreneurial mindset. He increased our Google search traffic by 300% over 6 months while shaping our entire search-led brand strategy.”
$6.14 million Series A
GoJoe: corporate fitness and employee wellbeing app using gamified team challenges, used by major employers worldwide.
“Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with. Commercially-minded with a focus on ROI rather than vanity metrics.”
£200 million+ under management
Joslin Rhodes: independent pension and retirement planning specialists serving Teesside since 2001. The largest independent financial planner in the North East.
“Tom lives and breathes SEO. He implemented a strategy that took us from 400 to 30,000 visitors per month in a super competitive niche. I would highly recommend Tom.”
One of the UK's fastest growing insurance comparison sites
SimplyQuote: FCA-authorised insurance comparison platform for consumers and businesses.
“Tom's agency transformed our SEO strategy. He demonstrated how to land high-quality national news placements and acquire authoritative links. Tom is a rare expert in the digital marketing field.”
Multi-million pound annual revenue
UK Smiles: Turkey dental clinic.
“Tom transformed our marketing. We now sit at the top of Google, we're heavily recommended by AI, and he's played a huge part in our social strategy and ads. Transformative.”
7 figure turnover construction company
Anglia Decor: industrial refurbishment specialists covering painting, cladding spraying and commercial refits UK-wide.
“Tom is an expert in search. He rebuilt our website and I love it. It converts great. We compete nationally and I recommend him to everyone without hesitation.”
Book a call with me to discuss your growth and visibility. We'll go through your SEO and your AI search visibility together, and you'll leave knowing exactly where you stand. No pitch deck, no hard sell.
Not a sales call with a junior. You talk directly to me. We look at your traditional SEO and your visibility in AI recommendation engines like ChatGPT, Perplexity and Google AI Mode, and I tell you straight what I'd fix first and why. If the opportunity is not there, I'll tell you that too.
What we cover on the call
Technical SEO
Crawl errors, Core Web Vitals, indexation issues, redirect chains, duplicate content, canonical problems, schema markup, internal linking. Every technical issue holding back your rankings.
Content gaps
What you're missing vs your competitors. Topical authority holes, cannibalisation, thin pages, missing search intent coverage, mapped against what's actually driving traffic in your vertical.
AI visibility
Are you cited by ChatGPT, Perplexity, Gemini, and AI Overviews? Full analysis of your entity signals, brand mentions, and AI citation footprint, and exactly how to improve it.
Competitor breakdown
Who is outranking you and why. Page-by-page analysis of the sites beating you: what they're doing right, where their weaknesses are, and how to overtake them.
Link profile
What's suppressing your domain authority. Toxic links, anchor text issues, link velocity, gap analysis vs competitors, and the exact publications you should be targeting for coverage.
Commercial search mapping
Are you visible at every stage of the buyer journey: informational, commercial, transactional? Where your conversion opportunities are being lost to competitors.
Quick wins
The highest-impact fixes you can make right now. Pages ranking 4–20 that need a push, low-hanging keyword opportunities, and content that's close to converting but isn't yet.
12-month growth roadmap
A prioritised plan covering exactly what to fix first, what to build next, and what to ignore. Tied to your commercial goals, not traffic for its own sake.
"Tom is genuinely one of the best SEO minds I've come across. His grasp of search strategy is exceptional, and he always ties it back to commercial impact."
Amy Dunn · Head of Growth, Zego ($1.1bn unicorn)
"Tom lives and breathes SEO. He implemented a strategy that took us from 400 to 30,000 visitors per month in a super competitive niche."
Peter Chadwick · Joslin Rhodes (£200m AUM)
"Tom and his team are first class operators who know the SEO and GEO space better than anyone we've worked with."
Ed Langford · Founder, GoJoe
Book a call
with Tom.
Pick a time that suits you and it goes straight into my calendar. A call to discuss your growth and visibility: your site, your competitors and where the biggest opportunity is. No pitch deck, no hard sell.
- 👉 Both covered: traditional SEO and AI search visibility
- 👉 Why your competitors are winning and how to beat them
- 👉 What I'd fix first on your site, and why
- 👉 Straight answers: if the opportunity is not there, I'll say so
Opens my live calendar. Pick any slot that works for you.
AI SEO Consultant FAQs
What is an AI SEO consultant?
An AI SEO consultant gets your brand recommended by ChatGPT, Claude, Perplexity and Google's AI results when your customers ask for the best option in your market. An SEO consultant does the same for traditional Google rankings. I do both, because your customers now use both.
Do I need an AI SEO consultant or an SEO agency?
With an agency you often get a junior on your account and a lot of process. With me you deal with one person: the same SEO consultant who did the audit does the work. Ten years of experience across insurance, fintech and health, applied directly to your site.
What does AI search optimisation actually involve?
Building entity authority, structuring your site so LLMs can extract and understand your offering, and reinforcing your brand everywhere the machines look: reviews, case studies, off-site mentions and brand SERPs. Citations alone mean nothing. Being the recommended brand for your main commercial query is everything.
How long does SEO and AI search take to work?
It depends on your starting point, which is exactly what we work out on the call. AI search moves faster than traditional SEO right now because most of your competitors are not doing it properly yet. That window will not stay open forever.
What happens on the call?
It's a call to discuss your growth and visibility. We go through your domain together: technical SEO, content gaps, AI search visibility, competitors and the biggest opportunities. You talk to me directly, and there's no obligation to work together afterwards.
How much does an SEO consultant cost?
It depends on scope, but you will know exactly what you are paying for and why. Book a call and I will tell you straight what the opportunity is worth. If it is not there, it has cost you nothing.
Book a call with Tom · Straight into my calendar. No hard sell.
👉 Book a call with Tom