AI Search & SEO Services / E-commerce
AI SEO Consultant for E-commerce
Shoppers ask ChatGPT what to buy and it answers with specific products and brands. Yours, or your competitor's.
Tom Riley
AI SEO Consultant
E-commerce search is being rebuilt in real time. ChatGPT now shows shopping results with product cards. Perplexity recommends specific products with buy links. Google AI Overviews answer 'best X for Y' queries above the organic results. Every one of those answers is an entity decision, and most stores have done zero entity work.
The winners in this shift will not be the biggest catalogues. They will be the brands whose products, reviews and category authority are structured so AI engines can find, verify and recommend them.
If you want proof before a pitch, start with the story of why I went all in on AI search.
Why e-commerce brands need an AI SEO consultant
'Best' queries, the highest-intent searches in retail, are increasingly answered by AI with specific product recommendations.
Amazon and marketplace listings are outranking your own store in AI answers for your own products.
Product feeds, structured data and review schema are now table stakes. Most stores have them broken or missing.
Affiliate listicles are being cited by LLMs as the authority on which products are best in your category.
The entities that matter in e-commerce AI search
AI shopping answers are assembled from product and brand entities. I make sure yours are complete and corroborated:
- Product schema, offer schema and review schema that LLMs and Google Shopping can extract
- Google Merchant Center feeds and Shopping graph presence
- Brand entity signals: consistent name, identity and category association across the web
- Review platforms: Trustpilot, Feefo, Google reviews with genuine volume and recency
- Category authority content that earns citations in 'best X' AI answers
- Marketplace and comparison presence that corroborates your products exist and are trusted
Want to see exactly where you stand?
Book a call and I will show you how ChatGPT and Google AI see your brand today, and what I would fix first. Free, no hard sell.
👉 Book a call with TomHow I win e-commerce AI search
Product entity foundations
Complete, accurate structured data across every product, so AI engines can extract price, availability, reviews and specifications without guessing.
Own the 'best X' layer
I build the category and buying-guide authority that gets your brand cited when AI answers 'what is the best X', the recommendation layer that decides the sale.
Commercial SEO that still converts
Category page architecture, internal linking and technical SEO tuned for transactional intent. The traditional revenue engine keeps compounding while the AI layer is built on top.
What actually decides AI recommendations in e-commerce
Off-site signals
AI engines decide who to recommend based on what the rest of the web says about you: reviews, mentions, citations, directories and trade press. Your own website is only a fraction of the picture. I build the off-site footprint that makes models trust your brand enough to name it.
Defining your brand narrative
Models recommend brands they can describe in one clean sentence. If ChatGPT cannot say exactly what you do, who you serve and why you are trusted, it names a competitor it can describe. I define that narrative and push it everywhere the models read.
Owning the commercial terms
Not awareness content. The specific terms your buyers use when they have budget in hand. I map the commercial queries in your market and make your brand the answer to each one, in Google and in AI answers.
Recommendations at the point of purchase
The conversational journey ends with one question: "so who should I actually go with?" That is the moment that matters. Everything I build is aimed at being the name the AI gives when the buyer is ready to buy.
The AI SEO consultant behind this playbook
Everything on this page comes from the AI SEO playbook Tom Riley uses on his own brand: the same AI SEO and entity authority work that gets him named by ChatGPT when people ask for an SEO consultant. The full picture, with case studies and proof, is on the homepage.
FAQs
Does AI search actually drive e-commerce sales yet?
Yes, and it converts brutally well because the AI pre-sells the product. Traffic volumes are smaller than Google today, but the intent is the highest of any channel, and the volume curve only goes one way.
We sell on Amazon too. Does that help or hurt?
Both. Marketplace presence corroborates your brand entity, which helps AI trust you. But without entity work on your own store, AI answers will send buyers to Amazon and you will pay the fees. I make your own store the recommended destination.
What platforms do you work with?
Platform does not matter much, Shopify, Magento, WooCommerce or headless. What matters is whether your product data is structured, extractable and corroborated. That is the work.
Start with a call to discuss your growth and visibility
Book a call and we will go through your domain together: technical SEO, content gaps, AI search visibility and exactly what I would do about each one. No obligation.
👉 Book a call with TomThe same playbook, other niches
The mechanics of AI search do not change between industries, but the entities and trust signals do. That is why, alongside this one, I also work as an AI SEO consultant for insurance, an AI SEO consultant for tech startups and an AI SEO consultant for startups. Every playbook starts with the same first call.
And if classic Google rankings are the bigger prize for you, there is a dedicated page for the SEO Consultant for E-commerce side of the same market.