AI Search & SEO Services / E-commerce
SEO Consultant for E-commerce
Category and product rankings are the highest-converting organic traffic in retail. I win them, and I fix the technical issues quietly capping your revenue.
Tom Riley
SEO Consultant
E-commerce SEO is won on two fronts: ranking your category and product pages for commercial searches, and fixing the technical problems that large stores accumulate. Faceted navigation, thin product pages, duplicate content, crawl budget waste and broken structured data all quietly cost you rankings. I find and fix them, then build the category authority that captures 'best X' and buying-intent searches.
With ten years of SEO experience across some of the UK's hardest verticals, I know how to grow organic revenue without depending on paid or on marketplace fees. My focus is rankings, organic traffic and revenue: getting your own store to the top of the results for the terms that convert. Product and review structured data also feeds Google Shopping and, increasingly, AI shopping answers, so that visibility comes as a bonus.
Why e-commerce brands need an SEO consultant
'Best' and category searches are the highest-intent terms in retail, and they are dominated by big retailers and affiliate listicles unless you build real category authority.
Amazon and marketplace listings outrank your own store for your own products, so you pay fees on sales you should capture directly.
Large stores accumulate technical debt: faceted navigation, duplicate content, crawl waste and broken schema that silently suppress rankings.
Product feeds and review schema are table stakes for Shopping and organic visibility, and most stores have them broken or missing.
What I focus on for e-commerce SEO
Growing organic revenue for a store means fixing technical debt and building commercial ranking power:
- Category and product keyword strategy targeting transactional, buying-intent searches
- Technical SEO at scale: faceted navigation, crawl budget, duplicate content and indexation control
- Product, offer and review schema that Google and Google Shopping can extract
- Category page architecture and internal linking tuned for commercial intent
- 'Best X' and buying-guide content that ranks and earns links against affiliate listicles
- Reviews on Trustpilot, Feefo and Google that reinforce trust and, increasingly, AI shopping answers
Want to see exactly where you stand?
Book a call and I will show you how ChatGPT and Google AI see your brand today, and what I would fix first. Free, no hard sell.
👉 Book a call with TomHow I do e-commerce SEO
Technical audit and cleanup
I find and fix the faceted navigation, duplicate content, crawl waste and broken structured data that suppress rankings across large catalogues, so Google can index and rank the pages that matter.
Own the commercial searches
I build the category authority, page architecture and buying-guide content that win 'best X' and transactional searches, the terms that actually convert into revenue.
Structured data that compounds
Complete product, offer and review schema strengthens organic and Shopping visibility, and increasingly feeds AI shopping answers, so one piece of work pays off across every surface.
The SEO consultant behind this playbook
Everything on this page comes from the SEO playbook Tom Riley uses on his own brand: the same SEO and entity authority work that gets him named by ChatGPT when people ask for an SEO consultant. The full picture, with case studies and proof, is on the homepage.
FAQs
What does an SEO consultant for e-commerce do?
I grow your store's organic revenue by fixing technical debt at scale and winning category and product rankings for commercial searches. The measure is organic traffic and revenue to your own store, not vanity keywords.
We sell on Amazon too. Does that hurt our SEO?
It can. Without strong SEO on your own store, Google and buyers default to your marketplace listings and you pay the fees. I make your own store the ranking destination for your products so more sales come direct.
What platforms do you work with?
All of them, Shopify, Magento, WooCommerce or headless. Platform matters less than whether your technical foundations, product data and category architecture are right. That is where the rankings are won.
Does this help with AI shopping answers too?
Yes, as a bonus. The product and review structured data and category authority that win Google and Shopping rankings are the same signals AI shopping answers draw on. The primary goal is organic revenue.
Start with a call to discuss your growth and visibility
Book a call and we will go through your domain together: technical SEO, content gaps, AI search visibility and exactly what I would do about each one. No obligation.
👉 Book a call with TomThe same playbook, other niches
The mechanics of SEO do not change between industries, but the entities and trust signals do. That is why, alongside this one, I also work as an SEO consultant for insurance, an SEO consultant for tech startups and an SEO consultant for startups. Every playbook starts with the same first call.
And if AI search visibility is the bigger prize for you, there is a dedicated page for the AI SEO Consultant for E-commerce side of the same market.