AI Search & SEO Services / Trades & Home Services
SEO Consultant for Trades & Home Services
I ranked my own trade lead-gen sites to the top of Google from nothing. I do the same for roofers, heating engineers, electricians and property maintenance firms.
Tom Riley
SEO Consultant
This is the niche where I put my own money down. I built Nationwide Industrial Roofing from nothing, no domain history, no brand, no links, using the exact SEO playbook I sell, and ranked it to the top of Google for its commercial terms. Not a client's results. Mine.
Trades and home services are perfect for SEO: the searches are specific, the buyer intent is immediate, and most competitors have nothing beyond a Checkatrade listing and a thin brochure site. My focus is rankings, organic traffic and enquiries from service-plus-area searches: 'industrial roofing contractor', 'boiler installation [town]', 'emergency electrician near me'. I build the local SEO, trust signals and technical foundations that win those terms. AI search visibility follows from the same work as a bonus.
Why trades businesses need an SEO consultant
Directories like Checkatrade and MyBuilder dominate the results and charge you for your own leads. Ranking your own site sends enquiries straight to you.
Most trade websites are thin brochures with no service or location depth, so Google cannot rank them for the searches that matter.
Service-plus-area searches are specific and high intent, and winning them takes deliberate local SEO most competitors never do.
One well-built site can own an entire service-plus-area combination for years, because so few competitors do the work.
What I focus on for trades SEO
Ranking a trades business means building local depth and the trust Google rewards:
- Service and location keyword strategy: industrial roofing, boiler installation, rewires, end-of-tenancy cleaning, by area
- Local SEO: Google Business Profile, consistent citations and location pages that rank for 'near me' searches
- Accreditation signals: Gas Safe, NICEIC, CHAS, Constructionline and trade body memberships
- Technical SEO and site structure so Google can crawl and rank every service and area page
- Project galleries, case studies and reviews on Google, Trustpilot and Checkatrade that prove the work is real
- Consistent business data across every listing and directory to reinforce trust
Want to see exactly where you stand?
Book a call and I will show you how ChatGPT and Google AI see your brand today, and what I would fix first. Free, no hard sell.
👉 Book a call with TomHow I do trades SEO
The Nationwide Roofing playbook
The same structure I used to rank my own asset from zero: clear service and location pages, trust signals and technical foundations Google can crawl and rank.
Service-plus-area domination
I map every service and area combination worth money to you, then build the local ranking depth to own those searches before a competitor wakes up to it.
Trust signals that close jobs
Accreditations, reviews and real project evidence, consolidated and structured. That is what turns a ranking into a booked survey, and increasingly earns you AI search visibility too.
The SEO consultant behind this playbook
Everything on this page comes from the SEO playbook Tom Riley uses on his own brand: the same SEO and entity authority work that gets him named by ChatGPT when people ask for an SEO consultant. The full picture, with case studies and proof, is on the homepage.
Proof, not promises
I do not ask clients to bet on anything I have not bet on myself. Nationwide Industrial Roofing is my own lead generation asset, built from zero with this exact SEO playbook, and it ranks at the top of Google for its commercial terms.
More receipts on the case studies section of my homepage, including the work that made a brand design agency ChatGPT's first recommendation for startup branding.
FAQs
Does SEO really produce leads for trades businesses?
Yes. I proved it with my own money: I built a roofing lead-gen site from scratch and ranked it to the top of Google for its commercial terms. The same playbook works for heating, electrical, cleaning and property maintenance.
How is this different from paying Checkatrade for leads?
Directory leads are rented and shared with your competitors. Rankings on your own site are an asset you own: the enquiry comes straight to you, and it compounds instead of expiring the moment you stop paying.
We only cover one region. Does that matter?
It helps. Google matches service and area precisely, so a well-built regional site beats a thin national one for every search in your patch. I structure your location pages so you rank exactly where you work.
Does this help with AI search too?
The primary goal is Google rankings and enquiries. But the same local signals, reviews and content increasingly get your business named in ChatGPT and Google AI answers as well, so AI visibility comes as a bonus.
Start with a call to discuss your growth and visibility
Book a call and we will go through your domain together: technical SEO, content gaps, AI search visibility and exactly what I would do about each one. No obligation.
👉 Book a call with TomThe same playbook, other niches
The mechanics of SEO do not change between industries, but the entities and trust signals do. That is why, alongside this one, I also work as an SEO consultant for insurance, an SEO consultant for tech startups and an SEO consultant for startups. Every playbook starts with the same first call.
And if AI search visibility is the bigger prize for you, there is a dedicated page for the AI SEO Consultant for Trades & Home Services side of the same market.