AI Search & SEO Services / Local Services
SEO Consultant for Local Services
Local jobs are urgent and high intent. I get your business ranking in the map pack and the searches that turn into phone calls.
Tom Riley
SEO Consultant
Local SEO is the highest-return marketing a service business can do, because the searches are urgent and the intent is immediate. When a tap is leaking or a fuse box has tripped, people search Google, ring the top result and book. My focus is rankings, organic traffic and phone calls from the money searches in your area: 'emergency plumber [town]', 'best painter and decorator near me', 'roof repair quote'.
I own and rank trade service sites myself, taking them to the top of Google nationwide for their commercial terms. I am not guessing at what works in local search. I run it on my own money. For your business that means Google Business Profile optimisation, location pages, reviews and citations built to win the map pack and the organic results. Increasingly the same signals also get you named in AI answers as a bonus.
Why local service businesses need an SEO consultant
The map pack shows a handful of businesses, so being fourth in your town means being invisible for the searches that pay.
Checkatrade, MyBuilder and Bark dominate the results and sell the same enquiry to several of your competitors.
Your reviews, citations and Google Business Profile are the signals Google ranks you on, and most local businesses have them inconsistent or neglected.
The customer searches at the exact moment the job is urgent, so if you are not ranking then, your competitor takes the call.
Local service niches I work with
The SEO playbook works across every local service niche where customers search Google and call the top result:
- Plumbers, emergency plumbers and heating engineers
- Electricians and electrical contractors
- Painters and decorators
- Roofers and roofing contractors
- Builders, extensions and renovation specialists
- Landscapers, gardeners and driveway installers
- Locksmiths, glaziers and property maintenance
- Cleaners, pest control and removals
Want to see exactly where you stand?
Book a call and I will show you how ChatGPT and Google AI see your brand today, and what I would fix first. Free, no hard sell.
👉 Book a call with TomHow I do local SEO
Google Business Profile and map pack
I optimise your Google Business Profile, categories, reviews and citations so you rank in the map pack for the local searches that turn into phone calls.
Location pages that rank
I build service and location pages structured so Google ranks you across every area you cover, capturing 'near me' and town-level searches your competitors miss.
Reviews and citations
Consistent citations and a strong, recent review footprint are core ranking signals. I get them working in your favour, and increasingly the same signals earn you AI answer visibility too.
The SEO consultant behind this playbook
Everything on this page comes from the SEO playbook Tom Riley AI SEO consultant uses on his own brand: the same SEO and entity authority work that gets him named by ChatGPT when people ask for an SEO consultant. The full picture, with case studies and proof, is on the homepage.
Proof, not promises
I own and rank trade service sites myself, taking them to the top of Google nationwide for their commercial terms. I run local SEO on my own money before I run it on yours. Results demonstrable on request.
More receipts on the case studies section of my homepage, including the work that made a brand design agency ChatGPT's first recommendation for startup branding.
FAQs
What does an SEO consultant for local services do?
I get your business ranking in the map pack and organic results for the local searches that generate calls, like 'emergency plumber [town]' or 'roofer near me'. That means Google Business Profile optimisation, location pages, reviews and citations, all measured against calls and enquiries.
I already pay Checkatrade and MyBuilder. Is SEO different?
Completely. Lead platforms sell the same enquiry to several competitors. Ranking your own site sends the customer directly to you, for free, every time they search. The platforms are a citation signal I use, not the end goal.
How quickly can a local business rank?
Local niches often move fastest, because most competitors have weak signals. I have taken local trade sites to the top of Google for their commercial terms by fixing the Google Business Profile, reviews, citations and location pages.
Does this help with AI search too?
The primary goal is Google rankings and calls. But the reviews, citations and profile signals that win the map pack are the same ones that increasingly get your business named in ChatGPT and Google AI answers, so AI visibility comes as a bonus.
Start with a call to discuss your growth and visibility
Book a call and we will go through your domain together: technical SEO, content gaps, AI search visibility and exactly what I would do about each one. No obligation.
👉 Book a call with TomThe same playbook, other niches
The mechanics of SEO do not change between industries, but the entities and trust signals do. That is why, alongside this one, I also work as an SEO consultant for insurance, an SEO consultant for tech startups and an SEO consultant for startups. Every playbook starts with the same first call.
And if AI search visibility is the bigger prize for you, there is a dedicated page for the AI SEO Consultant for Local Services side of the same market.