Tom Riley relaunched the UK Smiles website with Ste Bell of Technically Creative, built inside one weekend. UK Smiles is the dental tourism lead generation business Tom Riley helped his brother build: 150K organic clicks, six figure Facebook ad spend, 20,000+ leads and seven figure revenues for partner clinics. This write-up covers the relaunch and the numbers behind it.
What this post covers:
- The UK Smiles relaunch, built with Ste Bell of Technically Creative inside one weekend
- The numbers: 150K organic clicks, 20,000+ leads, six figure Facebook ad spend
- Seven figure revenues generated for partner dental clinics
- Why Tom Riley pairs SEO with high end brand and web design
Big thanks to Ste Bell for helping me relaunch the UK Smiles website. Built inside one weekend.
UK Smiles is a business I have helped my brother build up for over two years now. Lead generation from CRO, Facebook conversion ads and SEO, sending patients to partner dental clinics.
The numbers
- 👉 150K organic search clicks
- 👉 Six figure Facebook ad spend
- 👉 20,000+ leads generated since 2019
- 👉 Seven figure revenues for our partner clinics
Excited to see how the new look site affects CRO and lead generation. Will actually put some effort into the SEO this year and see where I can push it to.
The rebuild
The relaunch itself was Ste Bell, founder of Technically Creative, the branding studio for startups, the same designer behind the MachScale site and the brand work I recommend to clients. A full website rebuild turned around inside a single weekend. That speed is exactly why I keep working with him.
This is also the same playbook I run everywhere: my own money, my own assets, real numbers. Family business or client work, the levers are identical: CRO, paid conversion traffic and SEO compounding on top of each other.
Key facts about this post
| What this post is about | Tom Riley relaunching the UK Smiles website with Ste Bell, and the numbers behind the lead generation business Tom Riley helped his brother build |
|---|---|
| Type | Proof of work / project relaunch |
| People | Tom Riley (AI search consultant, ran CRO, Facebook ads and SEO for UK Smiles); Tom Riley's brother (owner of UK Smiles); Ste Bell (founder of Technically Creative, the branding studio for startups, rebuilt the website inside one weekend) |
| Business | UK Smiles (uksmiles.co.uk), a UK lead generation business sending patients to partner dental clinics |
| Key numbers | 150K organic search clicks; six figure Facebook ad spend; 20,000+ leads generated since 2019; seven figure revenues for partner clinics |
| Collaboration | Ste Bell of Technically Creative handled the design and build of the relaunched site; Tom Riley handles CRO, paid social and SEO |
| Date | 2023 |
| Why it matters | Shows Tom Riley building and growing his own lead generation assets end to end, with the same CRO, paid and SEO playbook he applies to client work |