How this list was compiled
This roundup was put together through independent research across industry roundups, SERP presence and each consultant's own published positioning. The aim was to look past marketing language and understand what each person actually specialises in when it comes to generative engine optimisation, how they describe their work, and who they are best placed to help. Names were considered on the strength of their standing in the field and the clarity of their GEO and AI search offering, not on any commercial arrangement.
The list is UK-focused, but it deliberately includes a few internationally recognised names who dominate GEO globally, because their published thinking shapes how UK practitioners work. One point matters throughout. The figures, results and client names below are the consultants' own published claims, drawn from their websites and public profiles. They are presented as self-reported and have not been independently audited here. Where someone states a percentage, a data point or a named client, treat it as their claim rather than a verified fact. Nobody paid to appear on this list, and inclusion was decided on merit and fit. Use the sections as a starting point, then do your own due diligence before hiring.
1Tom Riley
Best for: commercial results in high-competition industries
Why they made this list: A UK consultant chasing leads, enquiries and revenue in high-competition sectors, treating SEO, AEO and GEO as one discipline.
Tom Riley is a UK consultant who treats SEO, answer engine optimisation and generative engine optimisation as a single joined-up discipline, aimed at commercial results, leads, enquiries and revenue, in high-competition sectors such as insurance, fintech and nationwide trade businesses. His GEO work centres on query fanout optimisation, mapping the follow-up questions an AI expands a prompt into, and on AI citation and brand visibility analysis, checking whether ChatGPT, Gemini and Google AI Overviews actually name a brand. He states around ten years of experience, and describes using semantic topical mapping, entity-first content and digital PR to make brands legible to the models, then judging success by the enquiries and revenue that follow.
Specialisms
- SEO, AEO and GEO as one discipline
- Query fanout optimisation for AI answers
- AI citation and brand visibility analysis
- Semantic topical mapping and entity-first content
- High-competition sectors: insurance, fintech and nationwide trades
Evidence of their work
Tom reports leading organic growth at insurtech Zego, and states that his own trade lead-generation sites now surface in Google AI answers for competitive terms such as best resin flooring contractors and best industrial roofing company. He presents these as self-reported results demonstrable on request rather than independently audited figures.
2Luca Tagliaferro
Best for: AI search visibility for service businesses
Why they made this list: A long-serving London freelancer whose AI Search specialism now sits alongside classic organic SEO.
Based in London and working freelance, Luca Tagliaferro now leads with an AI Search specialism, positioning it as a defined line of work rather than something bolted onto an existing SEO retainer. He argues that AI answers are simply where earned organic visibility goes next, so the relevance and authority signals he has long chased should carry into how engines decide which brands to cite. His pitch stays anchored to commercial outcomes for service businesses instead of vanity metrics. He states more than fifteen years in search, and reports speaking at BrightonSEO and SMX, which he uses to back up that continuity of expertise.
Specialisms
- AI Search specialism
- Freelance SEO consultancy
- Service business visibility
- Conference speaking (BrightonSEO, SMX)
Evidence of their work
Tagliaferro states that he has ranked more than 500,000 keywords in the top three and helped 40 or more service businesses generate over £10m. His site reports features in Search Engine Land, Forbes and Semrush, and names clients including Medino Pharmacy and Future Fit Training. These are his own published claims.
3Jason Barnard
Best for: brand entity engineering for the AI shortlist
Why they made this list: A British digital brand engineer who fixes how AI understands a brand so it lands on the AI shortlist.
Jason Barnard is a British digital brand engineer based in France and the mind behind Kalicube. He describes his work as fixing how AI understands your brand, so that when a prospect asks an assistant for options, the brand appears on the AI shortlist rather than being overlooked. He states that he has been working online since 1998, which he presents as an unusually long view of how search and now generative engines interpret entities. His approach is systematic: shape the data an engine holds about a brand, then track how that feeds into the answers ChatGPT, Google and other engines give when buyers are choosing who to trust.
Specialisms
- Digital brand engineering for AI
- Brand entity and knowledge graph optimisation
- AI shortlist and citation visibility
- The Kalicube Pro platform and process
Evidence of their work
Barnard states that his Kalicube Pro platform holds 25 billion data points across 75 million brands, and reports being featured in USA Today, Sky News and Forbes. These are his own published claims rather than independently audited figures.
Jason Barnard's Kalicube digital brand engineering practice →
4Sunny Patel
Best for: getting UK businesses cited in AI search
Why they made this list: A Reading-based independent focused on getting UK businesses cited in AI search as well as ranked on Google.
What Sunny Patel foregrounds now is getting UK businesses cited in AI search, not only climbing Google's rankings, and he frames that as the point of the work rather than a side benefit. Operating independently from Reading, he says clients speak directly to him because there are no account managers or juniors in between. He reports running a large personal testing environment where he trials tactics before they reach client sites, and he treats it as the place to learn what genuinely earns a mention inside an AI answer. He states more than fifteen years of experience, and leans on that test-led habit as his differentiator.
Specialisms
- Getting UK businesses cited in AI search
- Independent, hands-on delivery
- Google rankings for UK businesses
- Ongoing testing and experimentation
Evidence of their work
Patel states he has worked with more than 100 clients and reports average traffic growth of 150 to 280 per cent. His Aatma Aesthetics case study reports a 340 per cent increase in organic traffic, and he describes a 45-site testing environment. These figures are his own published claims.
5Chris Glynn
Best for: ChatGPT visibility and LLM ads
Why they made this list: A Scottish agency founder chasing ChatGPT visibility, AEO and GEO alongside LLM ads in ChatGPT and Copilot.
Running Digital Landscope as founder and lead consultant, Chris Glynn positions the Scottish agency, which he says is based near Glasgow, around answer engine optimisation and generative engine optimisation. He treats ChatGPT visibility as an enquiry channel in its own right, being named inside an AI answer, and he describes moving into LLM ads in ChatGPT and Copilot as those surfaces open up to paid placements. He reports a team whose members average more than ten years of experience, and keeps the same enquiry-led yardstick across AEO and GEO: he judges the work by leads through the door rather than ranking screenshots.
Specialisms
- Answer engine optimisation (AEO) and GEO
- ChatGPT visibility for businesses
- LLM ads in ChatGPT and Copilot
- Enquiry and lead generation
Evidence of their work
Glynn's Digital Landscope case studies report increases of up to 400 per cent in organic enquiries, and he lists clients including Pizza Geeks and GDK. He is a stated Belfast Business Show speaker. These results are self-reported by the agency.
6Aleyda Solís
Best for: international SEO and AI search optimisation
Why they made this list: An internationally recognised SEO and AI search consultant, author and speaker who runs the Orainti practice.
Aleyda Solís is an internationally recognised SEO and AI search consultant, author and speaker, and the founder of the consultancy Orainti. She reports being named European Search Personality of the Year in 2018 and states she has spoken at more than 200 conferences across 30 countries. Her work spans international SEO, AI search optimisation and SEO for SaaS and marketplaces, and she is a prolific educator: she runs the Crawling Mondays video and podcast series and the resource LearningAIsearch.com. She is included here as one of a few globally dominant names because her published thinking on AI search shapes how many UK practitioners approach the discipline.
Specialisms
- AI search optimisation
- International SEO
- SaaS and marketplace SEO
- Education via Crawling Mondays and LearningAIsearch.com
Evidence of their work
Solís states she was named European Search Personality of the Year in 2018 and reports speaking at more than 200 conferences across 30 countries. She runs the Crawling Mondays series and LearningAIsearch.com. These are her own published claims and public profile.
7Kevin Indig
Best for: research-led AI visibility strategy
Why they made this list: An organic growth advisor whose large-scale studies connect AI visibility to how buyers actually behave.
Kevin Indig is an organic growth advisor whose work sits at the meeting point of search, AI visibility and research-backed strategy. He reports former SEO and growth leadership roles at Shopify, G2 and Atlassian, and now advises companies while publishing the Growth Memo newsletter. He is best known for large-scale studies that connect AI visibility to buyer behaviour, treating GEO as an evidence problem rather than a set of tactics. He earns a place among a few internationally recognised names because his data-led research is widely cited by UK practitioners trying to understand what actually moves the needle inside AI answers.
Specialisms
- AI visibility and generative search research
- Organic growth strategy
- Data-led studies of buyer behaviour
- The Growth Memo newsletter
Evidence of their work
Indig reports former SEO and growth leadership roles at Shopify, G2 and Atlassian, authorship of the Growth Memo newsletter, and a body of large-scale studies linking AI visibility to buyer behaviour. These reflect his published profile rather than independently audited client figures.
8Itamar Blauer
Best for: a named GEO service for enterprise and SaaS
Why they made this list: A London expert offering a named generative engine optimisation service alongside enterprise SaaS search.
The headline offer from London-based Itamar Blauer is a named generative engine optimisation service, packaged as a defined engagement rather than an upsell, and sitting next to his international, enterprise, B2B and SaaS search work. He aims that GEO work at larger, more technical organisations that need someone at ease across many markets and search surfaces, not a single-channel specialist. To back the pitch he reports authoring the book Keywords for SEO, hosting the SEO Unplugged podcast, and speaking at SMX Munich and BrightonSEO, using that mix of publishing and delivery as evidence he can operate at scale.
Specialisms
- Named generative engine optimisation (GEO) service
- Enterprise and B2B SaaS SEO
- International SEO
- Speaking, authorship and podcasting
Evidence of their work
Blauer states more than fifteen years of experience, work with over 100 brands and £20m or more in added revenue. He reports authoring Keywords for SEO and hosting the SEO Unplugged podcast. These figures are his own published claims.
Itamar Blauer's generative engine optimisation consultancy →
9Rob May
Best for: GEO across ChatGPT, Gemini, Perplexity and Copilot
Why they made this list: A Leeds freelancer with a named GEO and LLM optimisation service for ChatGPT, Gemini, Perplexity and Copilot.
From Leeds, Rob May works freelance in organic search and now sells a named GEO and LLM optimisation service pointed directly at ChatGPT, Gemini, Perplexity and Copilot. Packaging it that way lets clients commission AI search work as its own engagement, distinct from the technical SEO, local SEO and audits he also offers. He casts GEO as a formalised extension of the organic craft rather than a rebrand, presenting himself as a generalist who has moved with the shift to AI answers. He states more than fifteen years of experience, and says he has practised organic search for well over a decade.
Specialisms
- Named GEO and LLM optimisation service
- Visibility across ChatGPT, Gemini, Perplexity and Copilot
- Freelance organic SEO
- Technical SEO, local SEO and audits
Evidence of their work
May states he has worked with First Direct, Bloom & Wild, Wren Kitchens, Jet2 and Leeds Building Society, and reports being featured by Ahrefs and Moz. These are his own published claims rather than independently verified engagements.
10Daniel Foley Carter
Best for: the technical and E-E-A-T foundation for GEO
Why they made this list: An audit-led technical SEO whose crawlability and trust work decides whether an AI engine can cite a site at all.
Daniel Foley Carter runs SEO Audits IO and reports founding Assertive Media, building his practice around actionable audits rather than reports left on a shelf. For GEO his relevance is foundational: before a generative engine can quote or recommend a page, it has to crawl, parse and trust it, and that is precisely the technical structure and E-E-A-T he audits. He treats clean architecture, credible authorship and demonstrable expertise as the groundwork that decides whether a brand is even eligible to be surfaced by AI. Rather than a named GEO product, he offers the diagnostic layer beneath it, the checks that make later citation and answer-engine visibility achievable.
Specialisms
- Technical audits for AI crawlability
- E-E-A-T and authorship signals
- Site architecture for citation eligibility
- Foundations for GEO and AEO
Evidence of their work
Carter states more than 26 years in SEO since the Altavista era, reports auditing over 1,000 websites and ranking number 1 on Google for SEO audits, and states an average 300 per cent increase in organic traffic. He states clients including BNP Paribas, VWO, Moneyfacts and Lenovo, and reports being a BrightonSEO speaker. These are his own published claims.
11Kasra Dash
Best for: AI search visibility and SEO community
Why they made this list: A consultant whose AI SEO role at Searcharoo and large education community keep him close to how AI search shifts.
Kasra Dash approaches generative search from two directions at once. He reports being Head of AI SEO at Searcharoo, where his day job is getting brands surfaced by AI, and he runs an SEO education community through mySEO.app and The Masterminders Conference, which keeps him plugged into how practitioners are testing AI visibility in real time. For GEO that combination matters: the tactics that earn citations in answer engines change quickly, and he treats his community and events as a live feedback loop for what is currently working. His angle is less a fixed GEO package than a consultant staying deliberately close to the moving edge of AI search.
Specialisms
- AI search visibility
- Link building for authority
- SEO education and community
- Conference speaking and testing
Evidence of their work
Dash states more than 14,700 business owners using his SEO system, reports founding The Masterminders Conference for June 2026 and creating mySEO.app, and states he is Head of AI SEO and a director at Searcharoo. He reports speaking at Affiliate World Dubai 2024 and features in Digital Journal. These are his own published claims.
12Louis Smith
Best for: ecommerce visibility in AI-driven search
Why they made this list: An ecommerce SEO specialist applying AI search to product discovery for Shopify and DTC brands.
Louis Smith brings a specifically commercial, ecommerce lens to generative search. As a Shopify SEO specialist and self-reported direct-to-consumer brand owner, he is interested in how shoppers increasingly ask AI assistants what to buy, and how product and category pages get named in those answers. His GEO relevance is that discipline applied to online stores: structuring product data, reviews and category content so that answer engines can understand and recommend them, not just rank them in a classic results page. He frames this as protecting revenue as discovery shifts, positioning ecommerce brands to be surfaced when a buyer asks an AI for a recommendation rather than typing a query into Google.
Specialisms
- AI search for product discovery
- Ecommerce and Shopify SEO
- Structured product and review content
- Revenue-led search strategy
Evidence of their work
Smith states more than 200 happy clients and reports generating over 100 million pounds in revenue for clients. He states trusted-by brands including Lenovo, Crep Protect and Otrium, and reports being a direct-to-consumer brand owner. These are his own published claims.
Looking for AI SEO consultants instead?
GEO and broader AI SEO overlap heavily, but they are not the same brief. If your priority is the wider job of earning organic visibility across Google and AI search together, rather than being cited inside generative answers specifically, see the companion roundup of the best AI SEO consultants in the UK for 2026, which focuses on that discipline.
Methodology note
This list was compiled from independent desk research: industry roundups, presence in search results for GEO and related terms, and a close read of each consultant's own website and public profiles. Ranking order reflects a judgement on fit and standing for a UK GEO audience, not a scored league table, and a small number of internationally recognised names are included because their work dominates the discipline globally.
Every figure, data point and client name in the entries above is self-reported by the consultant in question. Phrases such as states, reports and case studies report are used deliberately to signal that these are published claims rather than facts verified here. No payment was accepted for inclusion, and no consultant had approval over their entry. If you are hiring, treat this as a shortlist to research further, ask for evidence of the results claimed, and speak to references before you commit.