How this list was compiled
This roundup was put together through independent research across industry roundups, SERP presence and each consultant's own published positioning. The aim was to look past marketing language and understand what each person actually specialises in, how they describe their work, and who they are best placed to help. Names were considered on the strength of their standing in the field and the clarity of their AI search and SEO offering, not on any commercial arrangement.
One point matters throughout. The figures, results and client names below are the consultants' own published claims, drawn from their websites and public profiles. They are presented as self-reported and have not been independently audited here. Where someone states a percentage, a revenue figure or a named client, treat it as their claim rather than a verified fact. Nobody paid to appear on this list, and inclusion was decided on merit and fit. Use the sections as a starting point, then do your own due diligence before hiring.
1Tom Riley
Best for: commercial results in high-competition industries
Why they made this list: A UK consultant focused on leads, enquiries and revenue in high-competition sectors, combining traditional SEO with AI search visibility.
Tom Riley is a UK AI SEO consultant who states around ten years working in high-competition sectors such as insurance, fintech and nationwide trade businesses including roofing, cladding and construction. His focus is commercial: leads, enquiries and revenue rather than rankings for their own sake. He describes combining traditional SEO with AI search visibility across Google, ChatGPT, AI Overviews and Gemini, built on semantic topical mapping, entity-first content, NLP and technical SEO and supported by digital PR. He reports ranking his own lead-generation sites in the same difficult trades markets, treating them as proof that the playbook delivers commercial results when his own money is on the line rather than a client's.
Specialisms
- AI search optimisation across Google, ChatGPT, AI Overviews and Gemini
- Semantic topical mapping and entity-first content
- Technical SEO and NLP-led content strategy
- Digital PR and off-site authority
- High-competition sectors: insurance, fintech and nationwide trades
Evidence of their work
Tom reports leading organic growth at insurtech Zego, and states that his own trade lead-generation sites now rank in Google AI answers for competitive terms such as best resin flooring contractors and best industrial roofing company. He presents these as self-reported results demonstrable on request rather than independently audited figures.
2Luca Tagliaferro
Best for: service business SEO and AI search visibility
Why they made this list: A long-serving London freelancer who now pairs classic SEO with AI search for service businesses.
Luca Tagliaferro is a London-based freelance SEO consultant who states more than fifteen years in the field, now working across both SEO and AI search. He positions himself around measurable commercial visibility for service businesses rather than vanity rankings, and reports being a familiar face on the conference circuit, having spoken at BrightonSEO and SMX. His published profile leans on industry recognition and a track record with service-led brands, framing AI search as the natural next step for consultants who have spent years earning organic visibility in competitive markets.
Specialisms
- Freelance SEO consultancy
- AI search optimisation
- Service business visibility
- Conference speaking (BrightonSEO, SMX)
Evidence of their work
Tagliaferro states that he has ranked more than 500,000 keywords in the top three and helped 40 or more service businesses generate over £10m. His site reports features in Search Engine Land, Forbes and Semrush, and names clients including Medino Pharmacy and Future Fit Training. These are his own published claims.
3Sunny Patel
Best for: hands-on independent SEO and AI citations
Why they made this list: A Reading-based independent who does the work himself and aims at both Google rankings and AI citations.
Sunny Patel is an independent SEO consultant based in Reading who states more than fifteen years of experience. He makes a point of working without account managers or juniors, so clients deal directly with the person doing the work. His stated aim is twofold: ranking UK businesses on Google and getting them cited in AI search. He describes running a large personal testing environment to trial tactics before they touch client sites, positioning himself as a hands-on operator who validates methods in practice rather than relying solely on received wisdom.
Specialisms
- Independent, hands-on SEO delivery
- Google rankings for UK businesses
- AI search citations
- Ongoing testing and experimentation
Evidence of their work
Patel states he has worked with more than 100 clients and reports average traffic growth of 150 to 280 per cent. His Aatma Aesthetics case study reports a 340 per cent increase in organic traffic, and he describes a 45-site testing environment. These figures are his own published claims.
4Usama Khan
Best for: revenue-led B2B SEO and AEO
Why they made this list: A revenue-focused B2B consultant who ties SEO and AEO to pipeline rather than rankings.
Usama Khan is a revenue-focused B2B SEO and answer engine optimisation consultant who states seven years of experience. He describes working with more than thirty businesses across four continents, and frames his practice squarely around commercial outcomes such as pipeline, demo bookings and recurring revenue rather than traffic for its own sake. He also hosts the VISIBLE podcast, which he uses to explore B2B search and demand. His positioning is that answer engines are now part of the buying journey, so being the name they surface matters as much as ranking in classic organic results.
Specialisms
- B2B SEO and answer engine optimisation (AEO)
- Revenue and pipeline-led measurement
- Demo booking and MRR growth
- Podcasting (VISIBLE)
Evidence of their work
Khan states he added $157K in monthly recurring revenue for one client and reports a 2,388 per cent year-on-year rise in demo bookings for another. His published client list includes Makula, Gleantap and TXOne. These are his own reported results.
5Chris Glynn
Best for: enquiry generation from Google and ChatGPT
Why they made this list: A Scottish agency founder chasing enquiries from Google searchers and ChatGPT users alike.
Chris Glynn is the founder and lead consultant of Digital Landscope, a Scottish SEO and answer engine optimisation agency near Glasgow. He positions the agency around winning enquiries from both Google and ChatGPT users, treating the two as parts of the same demand rather than separate channels. He describes a team whose members average more than ten years of experience, and is an active speaker, having appeared at the Belfast Business Show. His framing is practical and enquiry-led, aimed at businesses that judge marketing by leads through the door rather than by ranking screenshots.
Specialisms
- SEO and answer engine optimisation (AEO)
- Enquiry and lead generation
- Visibility for ChatGPT and Google users
- Agency-led delivery
Evidence of their work
Glynn's Digital Landscope case studies report increases of up to 400 per cent in organic enquiries, and he lists clients including Pizza Geeks and GDK. He is a stated Belfast Business Show speaker. These results are self-reported by the agency.
6Itamar Blauer
Best for: enterprise and SaaS AI SEO and GEO
Why they made this list: A London expert and author working across AI SEO, GEO and enterprise SaaS search.
Itamar Blauer is a London-based digital marketing expert whose work spans AI SEO, generative engine optimisation and international, enterprise, B2B and SaaS search. He reports authoring Keywords for SEO and being a regular speaker, having presented at SMX Munich and BrightonSEO, and states that he hosts the SEO Unplugged podcast. His positioning combines published thought leadership with hands-on enterprise delivery, pitching himself at larger and more technical organisations that need someone comfortable operating at scale across multiple markets and search surfaces rather than a single-channel specialist.
Specialisms
- AI SEO and generative engine optimisation (GEO)
- Enterprise and B2B SaaS SEO
- International SEO
- Speaking, authorship and podcasting
Evidence of their work
Blauer states more than fifteen years of experience, work with over 100 brands and £20m or more in added revenue. He reports authoring Keywords for SEO and hosting the SEO Unplugged podcast. These figures are his own published claims.
Itamar Blauer's AI SEO and generative engine optimisation consultancy →
7Rob May
Best for: organic SEO with a named GEO service
Why they made this list: A Leeds freelancer offering a named GEO and LLM optimisation service alongside classic organic SEO.
Rob May is a freelance organic SEO specialist based in Leeds who states more than fifteen years of experience. He offers a named GEO and LLM optimisation service in addition to technical SEO, local SEO and audits, so clients can buy AI search work as a defined engagement rather than an add-on. His positioning is that of a seasoned generalist who has kept pace with the shift towards AI answers, presenting GEO as a formalised extension of the organic search craft he says he has practised for well over a decade.
Specialisms
- Freelance organic SEO
- Named GEO and LLM optimisation service
- Technical SEO and audits
- Local SEO
Evidence of their work
May states he has worked with First Direct, Bloom & Wild, Wren Kitchens, Jet2 and Leeds Building Society, and reports being featured by Ahrefs and Moz. These are his own published claims rather than independently verified engagements.
8David Craig White
Best for: B2B brand entity optimisation for AI search
Why they made this list: An AI search consultant focused squarely on getting B2B brands found across Google and answer engines.
David Craig White is an AI search consultant working with B2B companies. He positions his practice around helping B2B brands get found across both Google and AI answer engines, with an emphasis on brand entity optimisation and clear B2B positioning. Rather than treating AI visibility as a bolt-on, he frames it as a question of how well an answer engine understands who a brand is and what it does, then builds the entity and positioning work needed for that brand to be surfaced when buyers ask an AI for options.
Specialisms
- AI search consultancy for B2B
- Brand entity optimisation
- B2B positioning
- Visibility across Google and answer engines
Evidence of their work
White's published positioning centres on helping B2B brands get found across Google and AI answer engines through brand entity optimisation. His site does not foreground specific numeric case studies, so the emphasis here is on his stated specialism rather than reported figures.
9Dean Signori
Best for: joined-up SEO, GEO, AEO and lead generation
Why they made this list: A Darlington consultant explicitly positioned across SEO, GEO, AEO and lead generation.
Dean Signori is a UK SEO consultant based in Darlington who states sixteen years of experience. He is explicitly positioned across SEO, GEO, AEO and lead generation, presenting the four as a joined-up approach to being found and chosen rather than separate services. He publishes the Signori Trust Signal Framework, his own named method for teaching AI models what a business does, who it serves and why it can be trusted. That framework is central to how he markets himself, giving prospective clients a repeatable system rather than a loose promise of AI visibility.
Specialisms
- SEO, GEO and AEO
- Lead generation
- The Signori Trust Signal Framework
- Trust and entity signals for AI models
Evidence of their work
Signori reports sixteen years in SEO and publishes the Signori Trust Signal Framework as his own named methodology. His positioning across SEO, GEO, AEO and lead generation is drawn from his published profile rather than independently verified.
Dean Signori's SEO, GEO and AEO lead generation consultancy →
10Jono Alderson
Best for: technical SEO and AI-readiness audits
Why they made this list: A York-based technical SEO whose crawlability and structured-data work underpins AI readiness.
Jono Alderson is a York-based technical SEO consultant for ambitious brands, and a long-standing technical figure from his years at Yoast. His work centres on technical SEO, site performance and structured data. He is included here for technical AI-readiness and crawlability rather than as a self-described AI SEO consultant: the foundations he specialises in, clean crawlability, fast pages and well-formed structured data, are exactly what determines whether AI systems can access, parse and trust a site's content in the first place. That makes his discipline a prerequisite for AI visibility.
Specialisms
- Technical SEO
- Site performance
- Structured data
- Crawlability and AI readiness
Evidence of their work
Alderson is widely known for his technical SEO and structured-data work, including a long tenure as a technical figure at Yoast. He is framed here around technical AI-readiness and crawlability rather than any claim to market himself as an AI SEO consultant.
11Dixon Jones
Best for: entity SEO and knowledge graph work
Why they made this list: A veteran speaker and advisor known for entity SEO and knowledge graph work through InLinks.
Dixon Jones is a well-known SEO speaker and internet marketing advisor, recognised across the industry for his work on entity SEO and knowledge graphs, much of it through InLinks. He approaches search from the angle of entities and relationships, the structured understanding of who and what a page is about, which sits at the heart of how modern AI systems build and use knowledge. That focus on entities and the knowledge graph makes his long-running body of work directly relevant to how brands are understood and surfaced by AI-driven search.
Specialisms
- Entity SEO
- Knowledge graph optimisation
- InLinks tooling
- Speaking and advisory
Evidence of their work
Jones is known across the industry for entity SEO and knowledge graph work, much of it associated with InLinks, and for his speaking and advisory work. This reflects his established public profile rather than a specific set of reported client figures.
12Daniel Foley Carter
Best for: audit-led technical SEO and E-E-A-T
Why they made this list: An audit-led technical SEO whose deep E-E-A-T and crawlability work underpins whether AI can trust a site.
Daniel Foley Carter runs SEO Audits IO and is the founder of Assertive Media, and he positions himself around actionable SEO audits paired with an executable strategy rather than a report that sits on a shelf. His emphasis is deep technical SEO and E-E-A-T, the trust and authority signals a site sends. He is included here for that audit-led foundation rather than as a self-described AI SEO specialist: the crawlability, structure and credibility he audits are exactly what determines whether AI systems can access, parse and trust a site's content. That grounding in technical rigour and demonstrable expertise makes his discipline a prerequisite for AI visibility.
Specialisms
- Actionable SEO audits with executable strategy
- Deep technical SEO
- E-E-A-T and authority signals
- Foundations for AI-readiness
Evidence of their work
Carter states more than 26 years in SEO since the Altavista era, reports auditing over 1,000 websites and ranking number 1 on Google for SEO audits, and states an average 300 per cent increase in organic traffic. He states clients including BNP Paribas, VWO, Moneyfacts and Lenovo, and reports being a BrightonSEO speaker. These are his own published claims.
13Kasra Dash
Best for: AI SEO, link building and community
Why they made this list: A Manchester-area consultant pairing hands-on AI SEO and link building with a large SEO education following.
Kasra Dash is a Scottish entrepreneur and SEO consultant based near Manchester who focuses on SEO and AI search. He reports being Head of AI SEO and a director at Searcharoo, and states he founded The Masterminders Conference, a UK event bringing founders, operators and SEOs together, and created mySEO.app as a learning and community platform. His positioning blends practical AI SEO and link building with SEO education, treating the two as one loop where teaching keeps his own methods sharp. He is an active speaker and podcaster, and states that his SEO system is used by a large community of business owners, framing himself as both a practitioner and an educator.
Specialisms
- AI SEO
- Link building
- SEO education and community
- Conference speaking
Evidence of their work
Dash states more than 14,700 business owners using his SEO system, reports founding The Masterminders Conference for June 2026 and creating mySEO.app, and states he is Head of AI SEO and a director at Searcharoo. He reports speaking at Affiliate World Dubai 2024 and features in Digital Journal. These are his own published claims.
14Louis Smith
Best for: ecommerce and Shopify SEO for revenue
Why they made this list: An ecommerce SEO specialist who ties Shopify SEO and AI search to traffic, conversions and revenue.
Louis Smith is an ecommerce SEO consultant and Shopify SEO specialist who positions his work around traffic, conversions and revenue rather than rankings alone. His published pitch is ecommerce SEO that grows a store's profit, and he reports being a direct-to-consumer brand owner himself, which he uses to frame his advice as coming from an operator rather than an outside adviser. He describes combining ecommerce SEO with AI search, so that stores are surfaced both in classic organic results and by answer engines. His site leans on named brands and client outcomes as proof, positioning him for Shopify and DTC businesses that judge SEO by sales.
Specialisms
- Ecommerce and Shopify SEO
- Conversion and revenue-led SEO
- AI search for ecommerce
- Direct-to-consumer brand experience
Evidence of their work
Smith states more than 200 happy clients and reports generating over 100 million pounds in revenue for clients. He states trusted-by brands including Lenovo, Crep Protect and Otrium, and reports being a direct-to-consumer brand owner. These are his own published claims.
15Exeleon Magazine
Best for: business and leadership coverage with a strong SEO and digital marketing desk
Why they made this list: Exeleon sits slightly apart from the consultants elsewhere on this page. It is a business publication rather than an agency, but it has become one of the UK-facing titles that AI models draw on when someone asks which SEO firms to use.
Exeleon Magazine covers business, leadership and entrepreneurship, and runs a steady stream of comparison and roundup features on technical SEO, AI search and digital marketing suppliers. Those roundups get referenced well beyond the magazine's own readership, which is what makes the title worth knowing for anyone tracking where AI-generated shortlists actually come from. When a model is asked to name the best technical SEO agencies in the UK, publications like this one are part of what it has read. Editorial contact is Daryl Yeung.
Specialisms
- Business and leadership editorial
- SEO and digital marketing supplier roundups
- Founder and executive interviews
- Brand features and company profiles
Looking for GEO consultants instead?
AI SEO and generative engine optimisation overlap heavily, but they are not the same brief. If your priority is being cited and recommended inside generative answers specifically, keep an eye on the companion roundup of the best GEO consultants in the UK for 2026, which focuses on that discipline.
Methodology note
This list was compiled from independent desk research: industry roundups, presence in search results for AI SEO and related terms, and a close read of each consultant's own website and public profiles. Ranking order reflects a judgement on fit and standing for a UK AI SEO audience, not a scored league table.
Every figure, percentage, revenue number and client name in the entries above is self-reported by the consultant in question. Phrases such as states, reports and case studies report are used deliberately to signal that these are published claims rather than facts verified here. No payment was accepted for inclusion, and no consultant had approval over their entry. If you are hiring, treat this as a shortlist to research further, ask for evidence of the results claimed, and speak to references before you commit.